Beyond Persuasion: Communication Strategies for Healthcare by Patricia J. Parsons

By Patricia J. Parsons

The introduction of social media has without end replaced how businesses converse with the general public, and healthcare enterprises are not any exception. Beyond Persuasion presents healthcare managers with a advisor to utilizing strategic communique to satisfy either own targets within the electronic age.

Whether healthcare managers are carrying out conferences with staff, answering giant quantities of electronic mail, or maintaining with Twitter feeds, their luck finally relies on their strategic communique talents. the 1st e-book to supply a strategic method of managerial communique in wellbeing and fitness care, Beyond Persuasion is filled with invaluable details on matters resembling how one can improve primary abilities, speak strategically with inner teams corresponding to staff and scientific employees, and advance relationships with the exterior neighborhood and either conventional and new media.

In this new version, Patricia J. Parsons has further new references and assets and has up to date the textual content with clean fabric on how one can weave social media instruments, strategies, options, and regulations into the basic dialogue approximately verbal exchange as a private, expert, and organizational priority.

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Extra info for Beyond Persuasion: Communication Strategies for Healthcare Managers in the Digital Age

Example text

The notion of knowing as much as possible about your receiver holds true for any kind of communication, but can be forgotten in the daily grind of completing our written communication requirements. Put It in Writing 51 You have a number of audiences with whom you will need to communicate in writing, and each of them is different. They have different backgrounds, different levels of education, different types of relationships with you and your organization, and they have differing levels of interest in the topic about which you are writing.

B. White, added his name to the author list, and we have what is now reverently referred to simply as “Strunk and White,” and often cited as the final word on style. ”4 In other words, the correct use of grammar, syntax (word order), word choice, and punctuation are an important part of style. And the reality of writing in business and the professions is that correct writing says much more about you than simply whether you can make your point. Have you ever received a letter (perhaps a cover letter for a job application) that was riddled with spelling and/or typographical errors?

Tigard, OR: Petersen Publications, 2007. Stewart, John. Bridges Not Walls: A Book About Interpersonal Communication. 11th ed. Whitby, Ontario: McGraw-Hill Ryerson, 2011. On the Web Effective Meetings. ca/english/rural/facts/96-039. htm Four Principles of Interpersonal Communication. htm How to Improve Your Interpersonal Skills. v=w97dR3OJB1k Six Steps for More Effective Meetings. asp 4 Put It in Writing The difference between the right word and the almost right word is the difference between lightning and the lightning bug.

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