Business Travel and Tourism by John Swarbrooke

By John Swarbrooke

'Business shuttle and Tourism' presents a complete, foreign evaluate of industrial tourism from either a theoretical and sensible standpoint. With using case reviews from all over the world, 'Business shuttle and Tourism' explores a large variety of concerns, including:* the worldwide enterprise tourism industry* The layout of industrial tourism amenities* The function of the vacation spot in enterprise shuttle and tourism* The social, financial, and environmental affects of industrial tourism* the moral size of commercial tourism* the promoting of industrial tourism items* The influence of latest applied sciences at the enterprise tourism industry* tips on how to organise profitable meetings, exhibitions, and incentive go back and forth packagesCase reviews contain Disneyland Paris, Hong Kong, Amsterdam RAI overseas Exhibition and Congress Centre, Hilton, web page and Moy advertising, Lufthansa, Air France, and Legoland UK.'Business shuttle and Tourism' is the 1st textual content to provide a finished assessment of the turning out to be yet overlooked quarter of commercial tourism. With using quite a lot of updated case reviews and significant useful routines to aid scholars to develop and deepen their realizing of this zone of tourism, it's a useful textual content for all scholars on shuttle and tourism classes at measure and BTEC/HND point, or these taking tourism suggestions in rest, enterprise reviews, hospitality administration or geography. the 1st textual content to supply a accomplished evaluate of the growing to be yet overlooked sector of commercial tourisman overseas point of view of industrial tourisma wide selection of up to date case experiences and workouts - assisting scholars to increase and deepen their figuring out of industrial tourism

Show description

Read or Download Business Travel and Tourism PDF

Best travel & tourism books

Design and Layout of Foodservice Facilities

I purchased this merchandise fresh. it got here in correct while it acknowledged it should and used to be in nice . becuz i'm within the culinary box i cannot be taking out this booklet.

Marketing Hospitality

Advertising Hospitality has helped millions of scholars achieve the data they should meet the aggressive demanding situations of the hospitality undefined. Now this 3rd variation retains the booklet based on the most recent advancements during this swiftly altering field-with up-to-date info, new case histories, and clean examples drawn from a vast diversity of hospitality operations.

Introduction to Management in the Hospitality Industry

Creation to administration within the Hospitality undefined, 9th variation promises the knowledge and the administration talents had to thrive in all facets of the sector, from foodstuff provider to accommodation to tourism. during this most recent variation, the authors have introduced the textual content completely modern through that includes new and rising businesses, new applied sciences, and new methods of doing enterprise.

Extra resources for Business Travel and Tourism

Sample text

People have been travelling because of their work for many centuries. However, some forms of business tourism, such as incentive travel, are modern inventions. The problem with writing about the historical development of business travel and tourism is that it is a subject that has attracted very little attention from academics. There are, therefore, few sources to draw upon other than archive material relating to specific forms of business travel such as the Silk Route or the medieval trade fairs of Europe.

It is this route which brought phenomena as diverse as gunpowder, new religions, knowledge of astronomy and advances in medicine to Europe and the Middle East, from Asia. The Silk Route also created a network of major stopping points on the route which have tended to remain major trading cities ever since. For example, the role of Istanbul, a great trading centre, linking Asia and Europe, was established partly due to the Silk Route. Other early forms of specialist business travel Throughout history, there have been three highly specialist but important forms of specialist business travel, notably: 1 Priests of all religions, who have often had to travel with their employment, making pilgrimages to shrines.

Exhibitions are considered part of the business tourism industry because they stimulate travel (for both exhibitors and visitors). [They also] create a high level of demand for travel services, catering, and accommodation. (Davidson, 1994) Exhibitions may also be called trade fairs or expositions in different parts of the world. Training courses These are events where participants gather together at a specific time and place to receive information or to be helped to develop their skills. These can be ‘internal’ training courses where all the participants are employed by a single organization, or ‘open’ events where the training organization offers a programme which is available to all those who feel it might benefit them.

Download PDF sample

Rated 4.64 of 5 – based on 27 votes