Celebration of Fools: An Inside Look at the Rise and Fall of by Bill Hare

By Bill Hare

The writer seems at JCPenney from its starting in 1902 as a dry items shop, via its upward thrust right into a winning chain of full-service shops rivaled basically through Sears, Roebuck, to its fall out of business within the Nineties because of company bungling

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Eggleston strode away and Penney looked after him apprehensively. But he was dressed and in the doctor's office within the hour. " said Eggleston. "Didn't I tell you what we'd do? " He laughed and then noticed the tender, tentative look in the little man's eyes. Eggleston touched Penney's shoulder and gently squeezed it. "Why don't you get outta here, Jimmy," he said softly. "Go home. All you gotta do now is rest up a while. Have them call your other stores and say you're postponing your trip.

Romance the Trip Jack Maynard had a heightened sense of a correct shopping environment. The moment Batten had set foot inside, he noticed that Maynard's store had a distinctly different appearance from any other J. C. Penney store he had seen. Substantial and very subtly stylish, it looked more like a city department store than the usually dowdy space one expected upon entering most Penney stores. One afternoon after concluding some routine business, Batten turned to leave in the manager's office.

One day he approached Batten and indicated the front of the store. "Mil, in women's accessories I noticed that you have women's gloves on the first table. " "Well, because of its sales possibilities," Batten said, giving Maynard the rate of sale and projected sales for the gloves. " "Fine," said Maynard. He added, with a smile, "You know, I'm not familiar enough with our merchandise to know what's selling and what isn't. " A typical encounter with the manager. Questions, never instructions, but always questions.

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