Chocolate Wars: From Cadbury to Kraft - 200 Years of Sweet by Deborah Cadbury

By Deborah Cadbury

The scrumptious real tale of the world's most renowned chocolate businesses by way of award-winning author and a descendant of the Cadbury chocolate dynasty, Deborah Cadbury In 'Chocolate Wars' bestselling historian and award-winning documentary maker Deborah Cadbury takes a trip into her family historical past to discover the rivalries that experience pushed 250 years of chocolate empire-building. within the early 19th century Richard Tapper Cadbury despatched his son, John, to London to check a brand new and unique commodity: cocoa. inside of a new release, John's sons, Richard and George, had created a chocolate corporation to rival the nice English organisations of Fry and Rowntree, and their eu rivals Lindt and Nestle. the foremost English companies have been all Quaker relatives agencies, and their enterprise goals have been infused with non secular idealism. In the USA, Milton Hershey and Forrest Mars proved they had the urge for food for company on a big scale, and effectively resisted the English companies' makes an attempt to grasp the yankee marketplace. As chocolate businesses raced to compete world wide, Quaker capitalism met a problem that will ultimately defeat it. on the flip of the millennium Cadbury, the only autonomous survivor of England's chocolate dynasties, turned the world's biggest confectionary corporation. yet ahead of lengthy it too confronted a danger to its very survival, and the chocolate wars culminated in a multi-billion pound showdown pitting independence and Quaker culture opposed to the cut-throat strategies of a company leviathan. that includes a colorful forged of savvy marketers, great eccentrics and inventive visionaries, 'Chocolate Wars' is the tale of a uniquely beautiful product and of the evolution, for greater and worse, of contemporary enterprise.

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The first printed map specifically devoted to North American shores of the Pacific. Quivera, the mythical kingdom sought by Coronado, appears in the south, in what is now California. To the north lies the kingdom ofAnian, which when transplanted there by Giacomo Gastaldi from Marco Polo's Asia, became the origin of the hypothetical Strait of Anian. Cape Mendocino is accurately placed at just above 40° east. The Arctic region is depicted according to Mercator, who in turn derived it from a medieval text, and the magnetic pole is shown, its declination from the perspective of the Cape Verde Islands.

Monterey, and San Diego. George Vancouver plied the Northwest Coast at about the same time as Spain's Alejandro Malaspina. Vancouver's maps, unlike those of the forgotten Malaspina, were published promptly enough, and disseminated well enough, to be influential. In the early nineteenth century, Russia embarked on an intense series of northern Pacific exploratory and mapping endeavors. The voyage of A. J. von Krusenstern was followed by those of his Fig. 4 1 . Chart of the Siberian Coast at the southern part of the Bering Strait, with the islands of Ostrov Arakamchechen and Ostrov Yttygran.

Fig. 29. Hemisphere, Henricus Glareanus, ca. 1510. T h e "true" Pacific, formed from the partition of an autonomous America, with Japan at the center. [Cim. 74, Universitatsbibliothek Miinchen] 36 Early Mapping of the Pacific Fig. 30. World, Ptolemy's Geographia, Ulm, 1482 (1486). [Martayan Lan, NY] of Ptolemy's land bridge, and the sea immediately west of it, a region of the Indian Ocean Ptolemy called the "Great Gulf," was the Pacific Ocean. ) When you pried the Southeast Asian land bridge away from Africa, the rightmost finger of your right hand would have wrapped around an entrepot called Cattigara on the southeasternmost shore of the Indian Ocean.

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