By Bill Bramwell
This publication examines the advance of mass tourism in coastal areas of Southern Europe, with implications for comparable areas internationally. It offers a serious review of 2 influential guidelines meant to advertise sustainable improvement, those being makes an attempt to make mass tourism lodges extra sustainable, and the improvement of smaller-scale, replacement tourism items.
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Extra resources for Coastal Mass Tourism: Diversification and Sustainable Development in Southern Europe (Aspects of Tourism, 12)
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It has been shown that it is dangerous to assume that small-scale ‘alternative’ tourism is necessarily more compatible with sustainable development objectives than is mass tourism. In perhaps the great majority of instances such ‘alternative’ tourism may be preferable, especially in areas which so far have developed little tourism, but it is important to be wary about policies based on an oversimplified faith in this form of tourism. It was stressed that the balance of benefits and costs of differing tourism types depends on the specific circumstances found in a destination, and that these circumstances must be understood before deciding on a favoured development path.