By Metin Kozak
Develops a selected benchmarking method suitable to overseas tourism locations. This publication evaluates diversified methods to benchmarking, and their program inside tourism
Read or Download Destination Benchmarking: Concepts, Practices and Operations PDF
Similar travel & tourism books
I purchased this merchandise fresh. it got here in correct while it acknowledged it should and was once in nice . becuz i'm within the culinary box i cannot be taking away this publication.
Advertising and marketing Hospitality has helped millions of scholars achieve the information they should meet the aggressive demanding situations of the hospitality undefined. Now this 3rd version retains the e-book in accordance with the most recent advancements during this speedily altering field-with up to date details, new case histories, and clean examples drawn from a huge diversity of hospitality operations.
Creation to administration within the Hospitality undefined, 9th variation promises the information and the administration talents had to thrive in all elements of the sector, from nutrition provider to accommodation to tourism. during this most recent variation, the authors have introduced the textual content completely brand new by way of that includes new and rising businesses, new applied sciences, and new methods of doing enterprise.
Extra info for Destination Benchmarking: Concepts, Practices and Operations
The selection of measures depends on the aims and objectives of each authority. Different businesses or destinations might have different objectives and expectations from the tourism industry. For instance, some destinations offer a variety of tourist facilities and activities and are year-round destinations that attract top-class customer groups, whereas others offer only seasonal facilities and services for middle- or low-income customer groups. As a result, the rationale for measuring performance differs from one to the other.
1996). Like the matrix chart, the spider chart is also a method used to represent graphically the performance of an organization for specific attributes in comparison with a partner(s) (Balm, 1992). The achieved performance measurement data are represented by current performance (baseline), the performance of the partner(s) by the best practice (benchmark) and the level of performance a customer expects for total satisfaction (see Fig. 3). The latter can be represented, for example, by ‘7’ on a 7-point scale.
The organization of a benchmarking exercise Benchmarking literature demonstrates that there are two main approaches to carrying out benchmarking. It can be self-administered or conducted by a third party or research group. In a self-administered benchmarking Total customer satisfaction Current performance of the host for variable K Best of the best (current performance of the partner for variable A) Current performance of the host Current performance of the partner Fig. 3. A visual example of a spider chart.